Our Story: Five Decades of Couture Excellence
Royal Couture Cleaners has been a family business since 1948. It is led today by founder Bobby Smerling and Maureen, who still personally collect and return every client's garments.
Meet Bobby Smerling
50+ Years of Couture Excellence
In an industry defined by convention, Bobby Smerling has been a trailblazer. As the first to introduce CO2 dry cleaning to Los Angeles, Bobby changed how luxury garments are cared for, proving that innovation and environmental responsibility can go hand in hand.
His expertise spans decades of high-stakes preservation: restoring textiles for the Smithsonian Institution, consulting on collections for the Getty Museum, and caring for the wardrobes of entertainment-industry clients and families across Beverly Hills and Bel Air.
Bobby inspects pieces personally, chooses the cleaning method for each one and oversees the finish. Every garment, whether a couture jacket or a priceless family heirloom, receives his personal attention.
Maureen & Bobby
A Family Business, Run by Bobby and Maureen
Bobby and Maureen lead Royal Couture Cleaners together. They personally handle every white-glove valet pickup and delivery across Beverly Hills, Bel Air, West Hollywood and Greater Los Angeles, so the people you hand your garments to are the people accountable for them.
That direct relationship is why clients stay with us for years, and why estates, stylists and interior designers trust us with their most valuable pieces.
Milestones & Recognition
A Legacy of Innovation & Trust
Family-Owned Since 1948
A family business caring for the wardrobes of Los Angeles since 1948.
CO2 Cleaning Pioneer
The first to bring CO2 dry cleaning to Los Angeles, and founder of the CO2 Dry Cleaning Association.
Smithsonian Institution, 1990
Restored a historic U.S. flag for the Smithsonian.
Getty Museum Consultant
Consulted on collections including 17th-century Chinese dynasty tapestries.
EPA & AQMD Certified
Certified for our eco-friendly cleaning methods.
LA Magazine "Best Of"
Recognized three consecutive years.
America's Best Cleaners
Certified by America's Best Cleaners.
"Your treasures deserve mastery, not just cleaning."
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Experience the Royal Couture Difference
Maureen and Bobby will personally collect your garments, care for them with 70 years of expertise and return them pristine.